Recommended Books
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Books
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Magazines
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Forums & Blogs
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Rolodex
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Advertising Secrets of the Written Word Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters & Mail Order Entrepreneurs is one of the best books on crafting mouthwatering copy ever written! |
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Anytime, Anywhere How can brick and click businesses provide integrated services to their customers, and how can they incorporate features which set their web site apart form others? Anytime, Anywhere profiles the success stories of a variety of eclectic groups in a variety of industries, using interviews with executives and managers at these companies to glean tips on how to conduct a melding of brick-and-click functions. An excellent, practical handbook. |
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Art of War The ancient Chinese general Sun Tzu is universally recognized as the greatest military strategist in history, a master of warfare interpretation. This condensed version of his influential classic imparts the knowledge and skills to overcome every adversary in war, at the office, or in everyday life. |
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Blown to Bits : How the New Economics of Information Transforms Strategy Philip Evans and Thomas S. Wurster think that the Internet can blow away practically any business, and in Blown to Bits, they examine how the new economy is "deconstructing" industries such as newspapers, auto retailing, and banking while creating new opportunities for others. They write that the "glue that holds today's value chains and supply chains together" is melting, and that even "the most stable of industries, the most focused of business models and the strongest of brands can be blown to bits by new information technology." |
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Call to Action: Secret Formulas to Improve Online Results Provides the information businesses need to know to achieve dramatic results from online efforts. New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches." |
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Cash Flow Quadrant This text reveals why some people work less, earn more, pay less in taxes, and feel more financially secure than others. It is simply a matter of knowing which "quadrant" to work from and when. |
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dot.bomb: My Days and Nights at an Internet Goliath Dot.bomb is the amazing story of the Internet gold rush as it could only be told by an insider. David Kuo saw it all: the sky's-the-limit optimism, the hundreds of millions of dollars spent in a giddy grab for attention and market share, the investors slavering to be on the inside, the belief that there really were new rules. He also saw what happened when gravity reasserted itself, Wall Street demanded results, and flaws and failures that had been glossed over suddenly loomed huge. The money was gone, new money was scarce, the CEO was pushed out. In the blink of an eye, Value America crashed back to earth, filed for bankruptcy, and was gone. |
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E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company In this compelling book from "the world's number one small-business guru," E is for entrepreneur. The program offers robust and practical thinking with a seductive hook for overworked entrepreneurs: Any small business can become enjoyable and profitable if the owner will only learn the seven essential disciplines--leadership, marketing, finance, money management, client fulfillment, lead conversion, and lead generation. The substance of the program is well organized. The book's value goes well beyond the author's reassuring voice, which paradoxically co-exists with a softly indignant tone that seems to ask, "Why don't you know this already?" For whatever reason, the presentation is captivating, difficult to put aside, and one of the most provocative and useful business primers available today. |
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Eboys : The First Inside Account of Venture Capitalists at Work Anyone interested in how business works should find something of interest in eBoys. From the organizational structure and corporate culture of Benchmark to the histories and personalities of its partners to its adventures in the world of Internet start-ups, it's a digital snapshot that reveals how successful businesses look, think, and mine gold in today's economy. |
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Emotional Branding: The New Paradigm for Connecting Brands to People A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate breakthrough strategies for the Web. |
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Getting Everything You Can Out of All You've Got This book reveals the many secrets Jay Abraham has developed to create success and wealth for himself and his high-profile clients. Using clear examples from his own experience, Abraham explains just how easy it is to find new opportunities for wealth-creation in any existing business, enterprise, or venture. This richly laden treasure chest focuses on spotting all the hidden assets, overlooked opportunities, and untapped resources around us, and gives us fresh eyes with which to see them. This program also shows a large, new audience how to adopt and apply these newly identified tools to each individual's personal lives to maximize income, influence, power, and success. |
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Getting Things Done : The Art of Stress-Free Productivity Productivity trainer and consultant David Allen offers a crash course in basic time management and personal organization. While Allen's reading is a little stiff, his enthusiasm for the topic and his passion for systems comes across loud and clear. Allen's message is concise: Organize yourself to free your mind for greater pursuits. And this simple production makes that daunting task seem possible. It's a quick glimpse at setting goals, clearing clutter, and staying focused. Allen's reading, although one dimensional, suits the nature of the topic, making this worth the time for the effort it will save down the road. |
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Good to Great: Why Some Companies Make the Leap...And Others Don't Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so great, the book offers a well-reasoned road map to excellence that any organization would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. |
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Google Adsense Secrets Learn how to earn using Google Adsense. |
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Google AdWords Handbook Google AdWords Campaigns: Take the Scientific Approach to Maximize Results. |
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Google Hacks A collection of 100 tips, tools, and scripts for power users of Google, this volume shows interesting ways to mine this popular search engine. Learn how build and modify scripts that can become custom business applications--each hack can be read in just a few minutes but can save hours of searching for the right answers. |
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How to Drive Your Competition Crazy : Creating Disruption for Fun and Profit The author, former director of Apple Computer's software product management, believes that competition offers a way to surpass oneself , but easily becomes an obsession tha can lead to tragedy. He professes that the path to success involves a light, penetrating touch similar to that of aikido, a Japanese martial art that overpowers brute strength with thrusts of universal energy. |
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Influence: The Psychology of Persuasion Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Highly recommended. |
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Internet Marketing For Dummies One of the better Internet marketing books. A good emphasis on market research. |
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Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships A fresh take on networking your way to success. The book is small, the cover classic black cloth - full of edgy, witty,and practical resources. |
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Million Dollar Habits Bestselling author Robert J. Ringer has shattered the mold of tradition-bound ideas and designed a winning new philosophy to be used every day. Inside this get-tough-with-yourself guide, you'll find the simple but vital habits that can change your outlook and lead to big results--personally, professionally, and financially. Before you know it, you'll be turning negatives into positives--and turning your life around--without thinking twice! |
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Net Words: Creating High-Impact Online Copy A guide to creating copy that connects with customers and makes the sale. This text shows ecommerce professionals how to harness the power of the written word to differentiate their businesses, build closer relationships with their customers and close more sales. It combines conceptual discussion with a practical guide to implementing advice and suggestions. |
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Never Eat Alone: And Other Secrets to Success, One Relationship at a Time "How on earth did I get in here? I kept asking myself in those early days as an overwhelmed first-year student at Harvard Business School." |
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Pay Per Click Search Engine Marketing For Dummies Goes into more detail about some of the 2nd tier pay per click engines like Kanoodle, Miva, and others. |
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Permission Marketing Called "the ultimate entrepreneur for the Information Age" by Business Week, Godin explains Permission Marketing, a concept that shapes a sales pitch so that consumers winningly accept it. |
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Persuasive Online Copywriting: How to Take Your Words to the Bank An excellent, practical guide to writing with conversion rates in mind. |
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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas A listing of over 5,000 sales phrases for consumer and business to business products and services which also contains a copywriter's primer with tips on usage, and advice on writing winning slogans and targeting messages to specific audiences. |
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Positioning: The Battle For Your Mind An insightful look into the challenge of positioning your product in the prospect's mind. |
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Republic.Com See only what you want to see, hear only what you want to hear, read only what you want to read. In cyber-space, we already have the ability to filter out everything but what we wish to see, hear, and read. Tomorrow, our power to filter promises to increase exponentially. With the advent of the Daily Me, you see only the sports highlights that concern your teams, read about only the issues that interest you, encounter in the op-ed pages only the opinions with which you agree. In all of the applause for this remarkable ascendance of personalized information, Cass Sunstein asks the questions, Is it good for democracy and for the republic? What does this mean for freedom of speech? Republic.com exposes the drawbacks of egocentric Internet use, while showing us how to approach the Internet as responsible citizens, not just concerned consumers. |
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Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets. |
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Scientific Advertising Probably the best book ever written on marketing and advertising. |
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Secrets of Successful Direct Mail Practical information works as well today as when written. Easy to read, easy to use. A classic. A basic for anyone interested in bringing a service or product to the attention of consumers. |
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Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth For the first time, the secrets, principles and techniques of Harv Eker's popular and proven personal success seminars are captured on the page for readers across North America. Eker's revolutionary approach has already transformed the lives of thousands of people, whose countless testimonials record that his concepts and methods have changed their personal, professional and financial lives in fast and permanent ways. Eker teaches people how to play the inner game of money so that they not only achieve financial success, but keep it once they have it. |
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Secrets of Top Affiliate Marketers Exposed Lisa Frenzel interviews several 'Super Affiliates' like Allan Gardyne, Brian Garvin, Frank Garon and Shane Pearce to find out how they generate big monthly incomes through affiliate programs. Some good bonuses with this one, too. |
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Selling the Dream: How to Promote Your Product, Company, or Ideas-And Make a Difference-Using Everyday Evangelism Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. |
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Story: Substance, Structure, Style and The Principles of Screenwriting McKee, who reads his own book of advice for aspiring screenwriters, has given seminars based on this material. In an expansive, occasionally lecturing, tone the author addresses the principal ingredients of good screenwriting and amply illustrates his points with examples from classic films to modern ones, which is interesting. McKee sounds a bit lofty at times, and it's impossible to avoid the feeling that you're being warned about errors you're going to make anyway. However, McKee's advice is very apt and given in an interesting way: as though he is on a spot-lit stage delivering a well-polished presentation to a group of aspiring writers, among whom you are one. |
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StrikingitRich.Com: Profiles of 23 Incredibly Successful Websites You've Probably Never Heard Of If leadership by example is the best way to inspire, you'll find plenty of inspiration in Striking it Rich.com. Rather than write another how-to-build-a-better-Web-site guide, Los Angeles Times columnist Jaclyn Easton profiles 23 successful sites, detailing what has brought these firms to their current status. For anyone who isn't sure how to make a Web-based business a success, Striking it Rich.com is essential reading. |
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Success Secrets of the Online Marketing Superstars Don't Let Your Online Business Get Lost in Cyberspace. eCommerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent. The challenge for all online business owners is to attract new customers and stand out in today's cluttered marketplace. In "Success Secrets of the Online Marketing Superstars," 24 of the most successful Internet Marketers in the world will share their proven strategies for making money online. The Who's Who list of marketing stars will teach readers: The most effective ways to bring traffic to your Web site, How to write Web copy that gets visitors to purchase, The biggest mistakes new online businesses make, How to automate your Web site and set up ongoing streams of passive revenue This book will help avoid years of guesswork and frustration, and teach you the most effective strategies for creating a profitable online business. |
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Successful Affiliate Marketing for Merchants If youre an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program. |
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Super Affiliate Strategies Jimmy D. Brown's latest on how to significantly increase your affiliate commissions for any program. You learn how to go beyond using the often weak and overused materials most affiliate programs give you to work with. |
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Tested Advertising Methods As Valid and Vital Today As It Was In 1932. Caples' classic is a must-read, as useful today as ever, for all marketing and advertising professionals. Stresses the discipline, the intelligence, and the methodical tips for how to test ads. has maintained its potency and worth through a thousand social trends and industry changes. No, Caples never imagined web ads, cell phone text messages, or many other "new" points of contact out there today, but that's exactly why the book is perfect. His lessons are so concrete and fundamental that they even apply to media, attitudes, and environments that evolved decades AFTER the book first went to print. And, when you apply his thinking right, it not only never gets in the way of great, concept-based creative work, it helps you make it better. Caples work has maintained its potency and worth through a thousand social trends and industry changes. No, Caples never imagined web ads, cell phone text messages, or many other "new" points of contact out there today, but that's exactly why the book is perfect. His lessons are so concrete and fundamental that they even apply to media, attitudes, and environments that evolved decades AFTER the book first went to print. And, when you apply his thinking right, it not only never gets in the way of great, concept-based creative work, it helps you make it better. |
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The 11 Immutable Laws of Internet Branding Eleven (11) Laws by which you can judge any Internet business. These are helpful to investors, business owners, venture capitalists, designers, and stock option holders. Or if you just are interested in "the way things work" this book will be of interest |
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The 22 Immutable Laws Of Branding Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand and provides the step-by-step instructions you need to do so. |
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The Big Red Fez: How to Make Any Web Site Better In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web. |
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The Complete Guide to Associate & Affiliate Programs on the Net The ultimate consumer guide to the 100 best associate and affiliate programs on the Internet and how to profit from them. |
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The Confidential Internet Intelligence Manuscript Learn exactly how Mark conducts market tests on the Internet. Learn why almost all the testing on the Internet is producing worthless results and how Mark has been able to reproduce his results over and over again. |
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The E-Code A proven collection of simple and effective ways to make money online by Internet superstars. The E-Code reveals 47 simple ideas by 32 Internet superstars that anyone can use to make money on the Internet right now and with only e-mail. Each short, succinct chapter by an Internet celebrity presents one strategy for profiting and offers step-by-step guidance on implementing it to for greatest profit effect. From viral product marketing, to surprisingly profitable e-zines, to online auctions, to online education, anyone can make extra money in their spare time using nothing but e-mail! Entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics, while normal regular people from stay-at-home moms to construction workers can increase their income through a wide variety of online moneymaking plans. The Internet is a powerful resource for marketing, selling, and communicating anything; The E-Code presents proven ways to profit from it right now. |
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business� whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. |
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The Engaged Customer: The New Rules of Internet Direct Marketing In this valuable guide to niche marketing, Brondmo, the head of an Internet direct marketing firm, leads readers step by step through preparing for and launching an e-mail campaign. He even shows the reader sample marketing copy as well as how to determine exactly how successful a campaign has been. While Brondmo's writing tends to be flat, he provides enough potent images to keep readers engaged, as when he encourages Internet marketers to try to replicate the approach of the old-time shopkeeper who truly knew his customers. |
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The Fall of Advertising and the Rise of PR Advertising is brand maintenance. PR is brand building. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers �¢â�¬â�� all the while demonstrating why. |
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The Great Formula: for Creating Maximum Profit with Minimal Effort In this follow-up to "The Irresistible Offer," Joyner presents the rest of his proven selling process. This book shows salespeople how to follow the irresistible offer with a second serving of sales success. |
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less Today consumers are forced to make quick evaluations as a matter of survival. Within 3 seconds sales are made, deals are closed, and empires are built. Do you know what to do in those 3 seconds? If you're like most of the business world, you don't know what to do. You don't know at all. The Irresistible Offer instructs readers how to make an offer to their customers in such a way that the job of selling is mostly done in the first glance. It provides practical tools to pre-gauge how effective an offer will be, thus creating more effective marketing right out of the gate. This book simplifies the selling process, breaking it down into the 4 questions that must be answered by your marketing, the 3 elements that make an offer irresistible, the 3 steps of a fool-proof business plan, and a handful of factors and tools that can increase the likelihood of a sale. |
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The MacIntosh Way OUT OF PRINT |
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The Millionaire Next Door Reveals surprising secrets about America's millionaires and provides a valuable blueprint for improving anyone's financial health. |
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The MouseDriver Chronicles In this unconventional memoir, Wharton graduates Lusk and Harrison (actually, just Lusk; Harrison contributed only the epilogue) tell how they started a company the old-fashioned way: they had an idea, raised some money, then manufactured and sold their product. That product is the MouseDriver, a computer mouse resembling the head of a golf club. Not exactly an earth-shattering concept, but for Lusk and Harrison the product is almost beside the point. Their intent here is to show how, in an age of venture capitalists and "revolutionary" business models, it's still possible for non-dot-commers to start a company and make a buck. They founded Platinum Concepts Inc. in the summer of 1999 and set up shop in their shared loft in San Francisco, then a hi-tech boomtown. Obstacles in the beginning were legion: the first MouseDrivers were prone to falling apart; a typhoon almost wiped out their Hong Kong manufacturer; and retail inexperience caused them to miss the Christmas rush. But they persevered, and within 18 months had made $600,000 in sales and moved 50,000 units. Not quite GE, but not a failure either. The authors argue that almost anyone can achieve this kind of modest success; it just takes intelligence, determination and a good idea (although an MBA probably doesn't hurt). Though the book is occasionally less than enlightening (a blow-by-blow account of a Sony Playstation session is unlikely to help budding entrepreneurs), on the whole Lusk and Harrison provide solid, entertaining insights into how to start a business. This is a refreshing alternative to the recent wave of narcissistic dot-com memoirs. |
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The Robert Collier Letter Book "Robert Collier is one of the absolute greatest copywriters of all time. This book is simply a tremendous bargain since it hasn't been re-published in many years. I have 2 copies of the original 5th edition on my bookshelf because I never wanted to lose one. If you study Collier's work you can crank out winning sales letters that bring in the cash anytime you like. I still personally use many of his sales letters ideas in my own Internet business day in and day out." - Yanik Silver "Collier's classic is THE guide to direct response copywriting. Right now as I write this, there's a used copy online fo $1,009.95 One friend who's paid five figures to write sales letters says he wouldn't let his copy go for $10,000 if he couldn't get another. It's pretty remarkable that this book is back in print at such a reasonable price. If you intend to make money from your advertising, this is a key book to read, study and master." - Ken McCarthy |
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The Search Excellent books about the Search Engine industry. Drawing on more than 350 interviews with industry executives, the author explores how search technology works, the power of targeted advertising as a business model, and its cultural impact. |
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The Tipping Point: How Little Things Can Make a Big Difference The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. |
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The Trick to Money is Having Some Stuart shows you that money is merely a form of energy - and that the difference between having it and not having it is merely a small but subtle shift in consciousness. |
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The Ultimate Sales Letter Reveals an excellent system for writing sales letters. Includes numerous examples including several of Kennedy's own excellent work. A bargain at under $10. |
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The War of Art: Winning the Inner Creative Battle Aims to help readers "overcome Resistance" so that they may achieve "the unlived life within." Whether one wishes to embark on a diet, a program of spiritual advancement or an entrepreneurial venture, it's most often resistance that blocks the way. To kick resistance, Pressfield stresses loving what one does, having patience and acting in the face of fear. |
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The Whole Truth "A little known 34 year old Michigan internet marketer consistently making over +$30,000 a month in net profits reveals the astonishing whole truth and nothing but the truth about internet marketing... that creates cash on demand!" |
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The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. Full of provocative ideas and soaring inspiration, this book is like a bag of potato chips. Short, compelling information-packed chapters make it impossible to read just one. Anyone involved in marketing, sales, and customer service will find it an invaluable guide. |
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Triggers Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade. |
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Unleashing the Ideavirus A marketer with the zeal of a missionary advocates the idea that information about a product is spread most effectively from customer to customer. He argues that the public doesn't want to hear from traditional marketers anymore, shows how companies such as Napster, Hotmail, and GeoCities have successfully launched "idea viruses," and identifies successful techniques for propagating them. |
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy. Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book. |
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Why We Buy: The Science of Shopping A riveting read for anyone who has ever shopped for anything or tried to sell something as well as the culmination of 15 years of meticulous research and observation this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes. |
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Winning Results with Google AdWords Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding. |
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Words that Sell The reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. Designed for busy professionals, this ready reference lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition,' from 'grabbers'� to 'clinchers.' |
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WordTracker's Keyword Research Guide Excellent guide on how to do keyword research and it's FREE! |
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Yahoo Search Marketing Handbook Mona Elesseily has nearly five years experience crafting Yahoo Search Marketing (YSM) campaigns for her clients but over the last 16-months, she has been absolutely immersed. As the Yahoo! (Overture) PPC expert working at Canadian paid search advertising firm Page Zero Media , Mona has enjoyed a unique opportunity to learn, explore and understand the inner workings of Yahoo's premier PPC program. In the autumn of 2004, she was "challenged" by her employer, Andrew Goodman , to write a book explaining the intricacies of establishing and managing a successful YSM PPC campaign. The result of her work is the Yahoo Search Marketing Handbook , a 102-page manual that starts with the basics, outlines potential pitfalls and gradually guides the reader towards establishing and maintaining winning YSM PPC campaigns. |
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You Were Born Rich You Were Born Rich is based on the principle that each of us already has the ability to achieve those things which we presently only dream about. All we have to do is unlock the vast wealth of potential buried inside us. Bob Proctor's international best seller guides you through the major principles that will allow you to cash in on the riches inside you. |
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