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Andrew Goodman's Profile

image Andrew Goodman
Andrew Goodman
CANADA
blog:

Expertise: Pay-Per-Click Advertising
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BIO
Andrew Goodman has become a leading global authority on search engine advertising. He has served as a speaker and moderator at some fifteen Search Engine Strategies conferences. He also speaks, schmoozes, dines, and tells weak jokes at events like ad:tech and Nielsen Norman User Experience. Recently, he published Winning Results with Google AdWords (McGraw-Hill, Sept. 2005), the only business book ever to conclude with a detailed analysis of peanut butter. His comments on emerging search trends have appeared in a wide range of publications, such as the New York Times, Washington Post, Fortune Small Business, New Media Age, The Globe and Mail, Profit Magazine, Die Zeit, and the National Post.

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