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A failed English student, Brett McFall is now acclaimed around the world as Australia's best direct response advertising writer.
Over the past 18 years, he has written over 9,000 adverts, sales letters and websites for 153 different industries.
While he no longer consults at any price, his daily fee for consulting to clients is $15,000 - often creating dirt-cheap marketing campaigns that make up to $1,000,000 in just 3 months.
Brett learnt through trial and error, "testing and measuring" so many elements of advertising that now, in a matter of minutes, he can create sales messages which sell-out events in record time ... clear warehouses of their stock ... produce money on demand ... and write words that make people take action.
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