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Simon Leung, known all across the Internet Marketing industry as the Master AdWords Optimizer, is one of the world's leading experts in Google AdWords.
In April of 2002, back when very few people have even heard about Google.com, Simon became one of the very first individuals to join the Google AdWords team. For several months, he was one of the highest performers in his role as an AdWords Representative, also known as an Editorial Specialist, manually going through thousands upon thousands of ads at any given week, which gave him the opportunity to ramp up on the Google AdWords product at a very early stage in his career.
After mastering the basic skills of Google AdWords, Simon sought his next challenge as an AdWords Email Coordinator, where he once again became one of the highest performers on his team, cranking through an average of over 100 customer emails on a daily basis. In addition, Simon even managed customer support over the phone and in the Chinese language, even though the official Phone and International Teams had not been established yet at the time.
Finally, in May of 2003, Simon found his niche. For several months, Simon had been very interested in optimizing clients' Google AdWords accounts and often pro-actively sent optimization suggestions over email and phone. At last, an official Optimization Specialist position would roll out, and there would be an opportunity to transition into this position full-time.
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